Client: Pfanner
Outcome: Custom content Library with 304 branded photos
Duration: 32 days
The assignment
Pfanner is a family-owned beverage producer, founded in 1856. After trying out Branded Stock™ for the first time, Pfanner had another assignment for Cherrydeck to capture a different set of their products: IceTea and PureTea.
They wanted to produce social media photos portraying their products in various summer surroundings and outdoor settings, with young adults.
The process
Firstly, Pfanner submitted a brief with the details of the content needed along with their must-haves and no-gos.
Secondly, Cherrydeck looked for and found the right creatives for the job within our photographer community. All left to do for Pfanner was to send out their products to our selected photographers and wait for the results while we managed everything else.
Sourcing content with Branded Stock™ is as easy as 1,2,3!
The results
Shortly after, they received a content library with 300+ product and lifestyle photos of their beverages in their desired moods.
Pfanner was able to source multiple branded lifestyle photos for their social media with Cherrydeck, without having to plan, book, or manage multiple shoots themselves. The best part? With Branded Stock™ they only pay for the selection of imagery that they will use!
Check out the results on Pfanner’s Instagram!
Both selected and non-selected pictures remain stored in the brand’s private content marketplace and are accessible for future needs.
Sounds interesting? Cherrydeck Branded Stock™ works for nearly every industry within consumer brands: skincare, fashion, pet products, electronics, homeware, fitness and more. Visit our Branded Stock™ for Beverages page for more examples like Pfanner’s!
Interested in creating your own custom stock library with your products? Submit a brief to let us know what you need! Alternatively, you can schedule a call with our team to know more about what Branded Stock™ can do for your brand.
Photography by Florentina Olareanu and Natascha Lindemann
